Apple’s new film shows how built‑in accessibility can truly change student life
For anyone who cares about inclusion, Apple’s latest short film for World Disability Day is a moving reminder that technology can either create barriers or tear them down. The new spot focuses on students around the world and shows, with simple scenes and vivid detail, how accessibility features already built into devices — not add‑ons, but core tools — enable independence, learning and real participation in campus life. It’s a story that’s both practical and inspiring, and one that matters to families, educators and anyone planning for university life.
What the film actually shows
Rather than a glossy corporate ad, Apple has opted for a subtle, human approach. The film follows several students navigating everyday moments: finding their way around campus, joining seminars, reading course materials, taking notes and chatting with classmates. Each sequence highlights a specific accessibility feature at work — VoiceOver reading the screen for a visually impaired student, Live Captions transcribing a lecture for someone who’s hard of hearing, or AssistiveTouch allowing a student with motor difficulties to interact smoothly with an iPad. The effects are immediate and practical: study, mobility and social life become genuinely more accessible.
The features that matter — and how they help
Apple doesn’t present gimmicks; it emphasises tangible tools already available to users:
These tools are built in — not extra purchases — which makes them more likely to be used widely and consistently.
Why built‑in matters more than add‑ons
Too often the debate about accessibility focuses on specialist devices, which can be costly and stigmatizing. Apple’s film insists on a different narrative: accessibility designed at the system level benefits everyone, and normalises independence. When tools are standard features, they are updated, supported and integrated into the same ecosystems everyone uses — which makes real, everyday inclusion feasible.
Labels and transparency: a major step forward
Apple has also rolled out “Accessibility Nutrition Labels” on the App Store — a simple but powerful idea. Before downloading an app, users can now see what accessibility features it supports (large text, VoiceOver, captions, contrast settings, and more). For students and families, those labels save time and frustration: you can identify at a glance whether an app will meet specific needs without trial and error.
Education and policy must follow tech
Technology alone will not solve inclusion. For these features to achieve their potential, universities, teachers and support services must adapt:
Practical tips for students and parents
Why this matters for the wider conversation
Apple’s film is more than marketing: it’s a public argument for designing tech with inclusion at its heart. For a student entering university, having tools that enable independent study, participation and social life can be transformational. For families, it reduces the hidden costs and emotional labour of arranging specialist solutions. And for society, it helps normalise accessibility as a basic right rather than an afterthought.
Questions to ask your institution
Apple’s short film is a practical demonstration of what inclusive technology can deliver. If universities, parents and policymakers take note and act, the promise of genuine access to higher education for everyone becomes achievable — not someday, but now.